Imperial Tobacco has appointed Yawer Rasool as Cluster Marketing Director for the UK & Ireland.
Rasool is a seasoned marketing professional with over 17 years of experience. Prior to his latest appointment, Rasool held several country commercial and global corporate innovation roles at Reckitt Benckiser before leaving in 2022 to start his own marketing consultancy firm. Most recently, he held the position of Marketing Director at Challs International.
In his new role, Rasool will be tasked with driving Imperial Tobacco’s strategic priorities, including accelerating the company’s next generation business.
He commented: “I am delighted to be taking on the role of Cluster Marketing Director UK & Ireland at Imperial Tobacco and becoming an integral part of the leadership team. The industry is currently facing many challenges, but I am eager to leverage my extensive marketing expertise to overcome these barriers and drive innovative new strategies to unlock new growth opportunities.”
