Indie Bay Snacks has entered into an agreement to join Nurture Brands from November.
The snacks maker will become the latest addition to the Nurture Brands portfolio, adding a premium range of spelt pretzels that are naturally low in calories and fat.
“Indie Bay is a brand passionate about making genuinely delicious, wholesome, pretzel snacks, that inject excitement into a category in need of innovation,” said Ben Arbib, Founder of Nurture Brands.
“Indie Bay will broaden the Nurture Brands snacking offering and help us to become a lighthouse supplier for those customers who are seeking premium, better-for-you and sustainable snacks and drinks across the UK”.
Indie Bay founder, Dafna Bonas, added: “This is an exciting new chapter for Indie Bay. In Nurture Brands we have found a natural home to help Indie Bay reach its potential. Most importantly, both of our businesses share the same value set, especially around creating good, honest food that nourishes the body. I am enormously proud of what we have achieved so far and look forward to growth and continued success as part of the Nurture Brands family.”
As part of the acquisition, Bonas will join Nurture Brands as a Non-Executive Director.
Nurture Brands was founded in March 2019, with it now owning brands including Rebel Kitchen, The Primal Pantry, Jax Coco and EMILY.
