IRI has announced the appointment of Kirk Perry, Google’s President of Global Client & Agency Solutions, as its new President and CEO, effective 17 May.
Perry will take over from Andrew Appel, who has led a transformation of IRI for nearly a decade. He will remain an advisor to the company and a member of its board.
Perry has served in his current role since 2013. He was responsible for driving Google’s global revenue with the world’s largest advertisers and advertising agencies.
Prior to joining Google, Perry spent more than two decades at Procter & Gamble (P&G) in leadership and marketing roles, including most recently as President of its Global Family Care unit, which included the Bounty, Charmin and Puffs brands.
“The IRI team, under the leadership of Andrew Appel since 2012, has transformed the company and developed an excellent track record of partnering with clients to leverage data, technology and cutting-edge ideas for accelerated speed of insight generation, helping clients achieve better business results,” said Jeffrey Ansell, Chairman of IRI.
“I’m delighted to welcome Kirk as IRI’s next President and CEO. He’s an impressive, well-respected leader whose background makes him uniquely suited to understand both the evolving needs of our clients and the power of harnessing data, insights and technology to enable better decision making and superior performance.”
Perry added: “Having managed and supported some of the world’s largest consumer brands in both the consumer packaged goods and technology industries, I have deep appreciation for IRI’s advanced capabilities and its critical role as an insights leader in the industry amidst a dynamic and evolving consumer and marketing landscape.
“I look forward to building on IRI’s success, market position, and competitive advantages to deepen its connection with clients, ensuring the company becomes an even more valuable partner to companies seeking to drive growth.”
