Jisp has seen a surge in supplier participation, with the number of brands signed up to its Scan & Save promotion solution for the convenience sector up 41% on the previous year, while retention of supplier partners stood at over 82%.
Companies including Hovis, Britvic, Suntory, Ferrero and Budweiser are claimed to have enjoyed success with Jisp, and new brands signing up include KP Snacks, Gallo Wines, Biotiful and Lactalis.
Promotions through the app typically see between 2,000 and 4,000 redemptions from Save & Save shoppers, while instore conversion rates from voucher download to redemption have reached 98%. Jisp noted that each redemption equals an acquired shopper, meaning brands have insight on who is buying their product, where and when.
The Jisp model is said to be big plus for suppliers with cost per acquisition (CPA) through Scan & Save sitting at a flat fee of just £0.25 plus the value of the discount. If the discount doesn’t get sold to consumers, they don’t pay, making it the only demonstrable CPA in physical retail. For example, alternative investment in POS has no way of identifying a shopper and attributing a sale to a CPA.
Jisp highlighted that one business that recently enjoyed the benefits of working with Jisp was Mondelēz International, which saw the opportunity in direct-to-shopper augmented reality marketing to enhance retailer and shopper engagement in its ‘World Class Wins’ promotion.
Four Cadbury’s Dairy Milk variants were included in the promotion through Scan & Save, which resulted in an uplift in case ordering, thousands of shoppers buying one or more of the promoted bars, and Jisp’s advertising platforms generating almost 40,000 impressions and achieving an in-store conversion rate of 81% from voucher download to redemption.
In addition, due to the platform and CPA model, Mondelēz was able to harvest shopper insights that it otherwise would not have captured for its investment, with a measurable view of who its shoppers are, what they are buying and when.
“Discounting is a key weapon for CPG brands when launching a new to market product, but do brands know which consumers have engaged with their brand and who then go on to make additional purchases?” said Jisp managing director, Ilann Hepworth.
“Thankfully, with Scan & Save they can do both, helping them to measure the value of discount and not just the cost!”
Jisp shoppers are sent targeted emails and in-app messages detailing the discounts on offer from brand partners, encouraging them to go and pick up a bargain. The offers are also promoted with a visual call-to-action within the Scan & Save mobile application and advertised across social channels.
“Jisp has grown from being a ‘test and learn’ initiative for Lucozade Ribena Suntory in 2022 to a key strategic partner in 2023, as we seek continued growth through stores throughout the UK,” commented Jack Honeywell, National Account Manager for Suntory Beverage & Food GB&I.
“As well as helping us to grow sales to retailers and shoppers, and delivering invaluable insight about who our shoppers are, Jisp has created and delivered outstanding media campaigns that add huge value to the work we do. Suntory is delighted at the growth in Scan & Save since its launch and we are excited about the future opportunities that exist across our portfolio of brands.”
