Jisp, the technology firm that developed the Scan & Save promotion solution for the convenience sector, has developed a new digital customer communication platform enabling brands to engage with shoppers globally through duty-free stores.
The platform allows brands to create deployable digital extensions to their existing marketing campaigns utilising a product’s barcode and delivered through a rewards-based mechanic, which is claimed to encourage real-time engagement and acquisition of a shopper.
The firm is already in talks with a number of brands interested in talking advantage of the shopper activation platform, which would see centralised global distribution of digital promotions and competitions through social media channels and supported by the brand’s traditional marketing assets for duty-free environments.
The development aims to allow brands to connect with and activate shoppers in any airport, with any product anywhere in the world, instantly all while building a database of shopper data which would allow future remarketing to a clearly defined and engaged audience.
The UK-based firm is currently engaging with organisations across the US, Europe, Australia and Japan to explore opportunities for deploying its technology internationally.
“We wanted to provide an answer to the long-standing challenge of how to activate a shopper in a very transient location, such as a duty-free shop,” said Jisp’s Managing Director, Ilann Hepworth.
“Through the duty-free shopper journey, you have lots of touch points to drive sales through traditional brand marketing collateral, but there is nothing in place to truly engage and capture the intelligence of when, where, who and how that person is shopping. Our technology takes the brands marketing campaign to the next level and provides those insights, while creating future opportunities.”
