Retail technology firm Jisp has announced that six months after initiating local trials of its new Scan & Win competition-based shopper activation service, the proposition has gone global.
Following trials of Scan & Win in the UK with Suntory Beverage & Food GB&I in both single-store and multi-stores formats, Jisp has seen interest in the proposition, with a number of global companies having now signed up to run campaigns and talks ongoing with other major brands.
While Scan & Win has predominantly been utilised in the grocery retail/FMCG marketplace, the global rollout of the service also sees it being utilised in the healthcare, health & beauty and automotive sectors.
Scan & Win engages with customers wherever product is in circulation using an item’s barcode to win cash prizes through deployable digital campaigns communicated via a brand’s owned social media platforms.
The use of the barcode rather than QR code is key to its ability to deploy at pace as packaging doesn’t need to be specially printed to enable the campaign to work, while the rewards-based mechanic is claimed to encourage real time engagement and acquisition of a shopper.
“We developed Scan & Win with a view to disrupting the traditional product promotion process,” said Jisp’s managing director, Ilann Hepworth.
“The concept was simple; we wanted to be able to deploy product campaigns to activate and acquire shoppers instantly, entirely online through social media channels and without the need for costly marketing collateral to support the promotions. Our initial trials with Suntory Beverage & Food GB&I have been a great success through which we have also gained much valuable insight to help us expand Scan & Win globally.”
The company noted that development would allow brands to connect with and activate shoppers in their chosen market instantly all while building a database of shopper data which would allow future remarketing to a clearly defined and engaged audience. Due to the method of engagement and execution, Scan & Win can be employed in collaboration with any product that carries a barcode.
“We partnered with Jisp to trial its Scan & Win proposition in both single and multi-site campaigns,” said Andrew Pheasant, Key Account Manager for Suntory Beverage & Food GB&I.
“We’ve been delighted with the service, both in terms of the support package offered by Jisp, and from a shopper engagement and acquisition perspective. Through a very cost-effective trial which utilised social media assets and a branded competition mechanic, we are now able to remarket to over 5,000 customers who we know engaged with our product, in a certain store, in a certain place, at a certain time. The ability to gain that level of data and future marketing capability is awesome.”
