JTI (Japan Tobacco International) UK has launched a new and improved retailer platform, JTI 360, replacing the company’s JTI Advance website.
The new platform, developed with the help of retailers, offers a number of updated features and functions including a news feed covering the latest trends and developments. The site also promises easy access to the latest pricelists, as well as a new ‘360 Arcade’ enabling retailers to earn ‘points’ which can be redeemed for prizes within the site.
Designed specifically for the independent trade, retailers can earn points for their continued engagement with the site, as well as by taking part in games and regular competitions. These points will be redeemable against a variety of prizes, including vouchers, tech products, experiences or entries into additional competitions for larger rewards.
Mark McGuinness, Marketing Director of JTI UK, commented: “We’ve worked closely with retailers to understand how we can develop and enhance our digital offering. After a series of focus groups and one-on-one conversations with our retail partners, we’ve been able to evolve JTI Advance and deliver a fantastic new JTI 360 website, designed specifically for the independent trade.
“We really value our retailer partners and the relationships we have with them. Retailers are out there selling our products, so it is our duty to provide them with the tools they need to be successful, and we’re pleased to give something back via the new rewards system for their continued efforts and support.”
NAM Implications:
- Now for a real test of the new platform…
- …via the key platform metrics…
- ..with real usage and engagement reflecting value to time-stretched and distracted Indy retailers.
- One to watch, literally…
