Kellogg’s has named the new leader for its British and Irish arm after Oli Morton was promoted to run the cereal and snack giant’s businesses across Western Europe.
Chris Silcock, currently Kellogg’s senior Sales Director, has been appointed as Vice President and Chief of the company’s UK & Ireland division, effective immediately.
He joined Kellogg’s in August 2018 with the company highlighting that during his tenure as commercial leader the business continued to grow sales of both breakfast cereals and its Pringles brand. He oversaw the launch of products like Coco Pops White Chocolate with 30% less sugar and Pringles Rice Fusion – a new format made of rice.
Commenting on his new role, Silcock said: “I’ve really enjoyed the challenge, helping to build close relationships with our customers to ensure that both we and our trade partners succeed together.
“But now I have the great privilege to be leading the whole of Kellogg’s across Britain and Ireland – a business which has an outstanding history, first-class reputation and world-class people. I’m excited for the future and what the team and I can achieve together.”
Prior to joining Kellogg’s, Silcock worked for Coca Cola European Partners in the role of Grocery Channel Director. He also worked for Asda for 13 years in a number of different roles, including as Impulse Grocery Category Director.
Meanwhile, commenting after being promoted to run the company’s businesses across Western Europe three years on from taking on the lead role in the UK & Ireland, Morton said: “It goes without saying that I’m immensely proud to have led Kellogg’s in the UK and Ireland during which time we have delivered growth and taken leadership stances across our categories to become Britain’s most trusted food company. That’s led us to do things which many may not have expected – like substantial sugar reduction on Coco Pops and the adoption of traffic light labelling on our packs.
“I’m looking forward to working with Chris and the rest of the UK business in my new role and to continuing our leadership journey.”
Morton’s new role is based in Dublin, Ireland.
