Kepak Group has appointed Adrian Lawlor to the role of Group Chief Marketing Officer.
In addition to his current responsibilities for Insight, Innovation, Marketing and Business Planning for Kepak’s Foods Division, he will now assume responsibility for leading the marketing function of the group’s Meat Division. In this role, Kepak said Lawlor will work with its leadership team to “further develop a long-term consumer and customer-focused strategy”.
Lawlor joined Kepak as a graduate in 2002 and after initial four years in a variety of marketing roles supporting the early stages of growth for Rustlers in the UK, he went on to spend 10 years in a number of senior Commercial and Business Development roles across Kepak’s Irish, European and UK business.
Lawlor was appointed Marketing & Business Development Director of the Consumer Foods Division in 2016 and as part of this, he led an evolution of the company’s Marketing and Category team structures and ways of working, leading to a period of success for the Rustlers brand.
