Taste and nutrition company Kerry is set to host a webinar focusing on taste solutions for plant-based food products.
The event, which takes place on 29 June, features a panel of speakers who will discuss how to “master savoury taste and create products that succeed on the marketplace”.
Kerry’s own research shows that 37% of plant-based protein consumers in Europe want better tasting products and 26% want a better range of products to choose from. However, creating plant-based product can be a complex, costly and challenging process. This webinar will aim to address these issues, presenting manufacturers and brands with the insights and knowledge to create products that will satisfy the needs of consumers.
The line-up includes Edmond Scanlon, Chief Executive Officer of Kerry, who will lead a live discussion with Seth Goldman and Spike Mendelsohn of Eat the Change and PLNT Burger. Attendees will also see Daniel Protz, Founder & CEO, FlavorWiki, present consumer sensory analysis of plant-based red meat alternatives, while Omar Lechuga, Research and Development Director, Kerry, will explain how to perfect savoury taste in plant-based food.
A key part of this will include VegTec, a unique taste delivery system mimicking meat fat that is said to bring an authentic cooked meat taste to meat alternative products.
Darren O’Sullivan, Director of Plant Protein for Kerry Europe and Russia, commented: “There are many challenges associated with creating plant-based food products, particularly around savoury taste and creating succulence, juiciness and a moreish flavour. Consumers are demanding meat alternatives, but they will not compromise on the taste of products.
“With the European plant-based market growing and expected to reach a value of €18.3bn by the year 2023, this upcoming webinar with our great line-up of expert speakers will help manufacturers address these issues and inspire innovative new products.”
Kerry’s Plant-based Taste Mastered webinar takes place on Tuesday 29 June at 14:00 BST – register here
NAM Implications:
- Given consumer need for better taste in plant-based foods (37%)…
- …this webinar presenting manufacturers and brands with insights and knowledge to create products that will satisfy the needs of consumers…
- …seems like a no-brainer opportunity.
- Details and registration
