KitKat has severed its ties with Fairtrade, despite warnings that thousands of farmers will be hit by the move.
The boss of Fairtrade said owner Nestlé’s decision to cut its 10-year association with the non-profit organisation is “profoundly disappointing”.
Read the full article on the ITV website
NAM Implication:
- A need for additional rationale to minimise the distraction of possible negative media coverage?
