KP Snacks has highlighted the success of its recent ranging trials, which saw the business support several independent retailers with the implementation of its ‘25 to Thrive’ advice. Retailers reported a marked uplift in their Bagged Snacks sales, with an average growth of 15.3%.
The trials ran for four weeks, with several retailers receiving direct support from KP Snacks to optimise their Bagged Snacks fixtures in line with ‘25 to Thrive’ advice. This provided a core recommendation of “must-stock” Crisps, Snacks, Nuts and Popcorn SKUs from multiple suppliers to drive category sales.
KP Snacks is looking to continue helping retailers capitalise on growth in the category with the launch of a new video (see below) showcasing key advice. The video delivers insight into how store owner Kenny Chupe effectively implemented ‘25 to Thrive’ ranging advice, achieving a 17% uplift in sales. Duncan Tyrrell, Impulse Category Lead at KP Snacks, features in the video and provides category insight and tips to drive Bagged Snacks sales.
Chupe, from Our Local in Moston, said: “Through the trial, our Bagged Snacks fixture was completely rearranged, maximising the visibility of Bagged Snacks products which has driven new sales. Taking part in the 25 to Thrive ranging trials has been a really positive experience, and I’m very happy with how top-selling Bagged Snacks products are now displayed in my store.
“Our store is based in a community with lots of families and a school nearby. Stocking a wide range of PMPs at different price points has led to an uplift in sales, with smaller price-marked packs appealing to family shoppers looking for lighter and more affordable snacks.”
Tyrrell commented: “Bagged Snacks remains an important and scalable category for Symbol and Independent stores, demonstrating resilience throughout difficult economic times. Our impartial ‘25 to Thrive’ ranging advice has been carefully crafted to help retailers capitalise on the growth opportunities within this segment by cutting through a crowded market and identifying the must-stock SKUs that drive sales.
“Supplier and retailer collaboration is hugely important, and we are proud to be leveraging our expertise, category insight and the strength of our brands to support convenience retailers.”
