KP Snacks has revealed the measures it is taking to support retailers ahead of the government’s HFSS legislation being introduced in October.
To help retailers adapt to the new regulations that will restrict the placement and promotion of food and drink high in fat, salt or sugar (HFSS), KP Snacks is introducing product cases stamped with the company’s newly developed non-HFSS flash.
The non-HFSS marked cases aim to support retailers by making it easier to navigate the wholesale aisle and locate products free from restrictions. In-store staff are also expected to benefit from the identifiable product cases, making it simpler for them to arrange and replenish non-HFSS stock.
The new product cases will be launched across KP Snacks’ non-HFSS brands including popchips, Hula Hoops Puft and KP Nuts. The cases will be rolled out ahead of the introduction of HFSS legislation and follows on from KP Snacks’ announcement last month, revealing its HFSS reformulation strategy.
To provide retailers with a “straightforward and comprehensive” overview of KP Snacks’ HFSS strategy and product reformulation programme, the manufacturer has developed a step-by-step HFSS retailer guide. The KP Snacks HFSS retailer guide provides retailers with tips for optimising their CSN fixtures to prevent lost sales as they adapt to the new regulations. The guide also includes a QR code that directs retailers to the official ACS HFSS guide.
Matt Collins, Trading Director at KP Snacks, said: “We are committed to supporting retailers as they respond and adapt to the new HFSS legislation. As an industry leader, we have ensured we are prepared for the upcoming changes, and we’re working hard to make sure our retail partners feel similarly ready to continue driving category growth once the legislation is introduced.
“We are delighted to be introducing our new non-HFSS flashed cases and guide to support retailers. KP Snacks is perfectly positioned to help retailers maximise CSN sales with a growing portfolio of tasty non-HFSS products alongside our classic taste brands like McCoy’s and Hula Hoops.”
KP Snacks has been working on improving the health credentials of its products for a number of years. By the time HFSS legislation comes into force, over 100 of its SKUs and a quarter of the KP range will be non-HFSS.
NAM Implications:
- Great move trade-wise…
- Apointer for KP (or its rivals) to extend to the consumer?
