Kraft Heinz has named Marta Pilczuk as the new Managing Director of its operations in the UK and Ireland.
Pilczuk has worked in the FMCG industry for over 16 years, with almost 12 years spent at Kraft Heinz, most recently as the MD of its unit in Poland. The company noted that under her leadership, Kraft Heinz Poland achieved significant growth and increased profitability by building a strong pipeline of innovation and strengthening its manufacturing capabilities.
Commenting on her new role, Pilczuk said: “Serving as the Managing Director for Kraft Heinz in Poland has been an extraordinary honour, but it’s time for a new challenge.
“From Heinz to HP, and everything in between, Kraft Heinz has an inspiring heritage in the UK and Ireland, feeding families for over 100 years and taking pride of place in millions of kitchens. I look forward to leading our incredible teams, and working with our customers to fuel innovation, growth, and continue to provide consumers with the high quality, delicious food they love.”
Willem Brandt, zone president of Europe and Pacific Developed Markets at The Kraft Heinz Company, added: “We’re incredibly excited to have Marta take up this new roIe. With her strong operational track record and excellent leadership skills, Marta has accomplished a great deal in Poland, including growing our iconic Pudliszki brand, a local hero specializing in ketchup, tomato products and ready meals – we know she’ll bring this experience to Heinz in the UK+I to continue nourishing the important role it plays in many British households.
“At Kraft Heinz, we are undergoing a comprehensive transformation to better serve our consumers’ needs. Marta’s arrival comes at a pivotal moment for our UK+I business, which is set to play a key role in driving this evolution forward. With her exceptional skills and experience, Marta is perfectly equipped to lead the ambitious growth plans for our dynamic and high-performing UK+I business.”
Pilczuk has succeeded Jojo Lins De Noronha, who left the company to pursue external opportunities after five years leading Kraft Heinz’s Northern Europe business and almost 10 years at the company.
Alongside the leadership change, Kraft Heinz revealed that it will also be making a small shift in its current international structure, moving the Nordics division (previously a part of Northern Europe) closer to the Germany, Austria and Switzerland (GAS) business – now known as ‘Central Northern Europe’ – under the leadership of current GAS MD, Matt Poulton.
