Fast-growing Mochi ice cream brand Little Moons has hired Joanna Allen as its new Chief Executive.
Allen, whose start date is set for 3 June, has over 20 years of experience in the food and beverage industry. Having previously worked for Coca-Cola, she moved to Unilever in 2015, where she became Global Brand VP of Hellmann’s and then Sure deodorant.
Allen was then appointed Chief Executive of Unilever-owned snack business Graze in June 2020.
Her new role at Little Moons will include implementing its growth plans and international expansion. She replaces Mike Hedges, who stepped down earlier this month after only two years in the role.
Commenting on her appointment, Allen said: “The incredible success Little Moons has seen over the last few years has been phenomenal. I’m looking forward to joining the business at such a pivotal moment as it continues to gain global momentum. Working alongside Howard and Vivien, I’m delighted to support Little Moons in its next exciting phase of growth.”
Vivien Wong, co-founder of Little Moons, added: “With such an impressive track record and vast industry knowledge, we’re thrilled that Joanna has agreed to join the Little Moons team.
“From the moment we met her it was clear that her values matched our own, as did her focus on fostering a culture that enables everyone to thrive. We’re extremely proud of what Little Moons has achieved to date and look forward to realising the even greater potential of the brand under Joanna’s leadership.”
Last year, Little Moons announced plans to open a new 50,000 sq. ft. production facility in Kettering to support its growth plans. The move came after the company’s turnover in 2022 more than doubled to £68.5m.
