Mars Pet Nutrition Europe has appointed Helen Warren-Piper as its Chief Growth Officer, effective immediately. In her new role, she will continue to sit on the company’s European leadership team and will lead its demand strategy.

Warren-Piper has been General Manager for Mars Pet Nutrition UK for the last two years, with the company highlighting that she has driven category growth and enhanced Mars Petcare’s market share during this time. She has also championed the introduction of equal parental leave in the UK and helped navigate Mars UK through the challenges of the pandemic.
Deri Watkins, Regional President of Mars Pet Nutrition Europe, said: “We are delighted to announce Helen’s appointment to this important new role. I want to thank Helen for her significant contribution in building our UK business and legacy of the inclusive, development-focused culture that she has created.”
With Warren-Piper’s appointment, Kim Smet, currently Sales Director for Mars Pet Nutrition UK, will step into the role as interim General Manager.