Molson Coors Beverage Company has announced a new five-year distribution contract with for logistics firm Bartrums, linked to its super-premium Aspall Cyder brand.
Family-owned Bartrums will now be responsible for the UK outbound transport, factory clearance, storage and co-packing operations for the Aspall Cyder brand. The deal will see Bartrums distribute over 28 million litres of Aspall Cyder and vinegar every year for Molson Coors.
Roisin Carr, Regional Operations Director at Molson Coors Beverage Company, said: “Aspall is one of Britain’s most distinctive cider brands and one of Suffolk’s best-loved exports. Staying true to our heritage and contributing to the prosperity of the region is key for us, which is why partnering with another established Suffolk business like Bartrums is so fitting.”
Tremayne Johnson, Operations Director at Bartrums, added: “Aspall Cyder is one of Suffolk’s most recognisable and prestigious brands and we’re absolutely delighted to have been chosen to partner with them on this long-term contract.”
The new contract follows an extensive £13m three-year investment in the Aspall Cyder house, complete in 2022, and continued multi-million-pound Aspall marketing campaigns including the brand’s first-ever TV ad at the end of 2022.
