Molson Coors, the global brewer that owns brands such as Carling, Staropramen, and Coors Light, has partnered with e-commerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK.
e.fundamentals’ service will provide Molson Coors with a “continuous report” on how its beers are performing against eight fundamentals identified as the key elements influencing online retail sales. The service makes clear where e-commerce improvements are required which will allow the brewer to action the insights delivering the biggest returns.
Molson Coors Digital Marketing Manager Sean Ferguson commented: “We wanted an e-commerce partner that could move beyond just fixing the basics. The actionable insights the e.fundamentals tool provides will allow us to develop our online sales channel and bring our category vision to life.”
e.fundamentals Chief Executive John Maltman added: “Molson Coors produce some of the world’s finest beers so we’re delighted they’ve chosen to partner with us. They join a raft of forward-thinking brands now using our platform to benchmark and improve their e-commerce performance and drive sales growth.”
e.fundamentals already works with leading grocery brands such as McCain, Twinings and Weetabix.
