Snack food giant Mondelēz International has agreed to a global marketing partnership with football club Manchester United.
As part of the agreement, the two organisations will create dual-branded products as well as “interactive and engaging” campaigns for United’s global fan base.
Colin O’Toole, Associate Marketing Director at Mondelēz commented: “We’re extremely proud to announce Mondelēz’s partnership with Manchester United.
“As a global company with a presence in many different markets our alliance with one of the most recognisable sports teams in the world will give us the ability to differentiate us from competitors by offering our consumers added value through engaging products and experiences.”
Manchester United’s Group Managing Director, Richard Arnold added: “Whether it’s Cadbury, Ritz, Oreo, or one of its many other brands, Mondelēz’s products are renowned around the world. This global partnership will assist Mondelēz with its expansion into key markets whilst deepening the affinity their customers have for their products.
“For Manchester United, the partnership enables us to bring Mondelēz’s popular products to our fans and enhances our ability to continue investing on the pitch.”
