Mondelēz International has pledged to bring all its Cadbury chocolate and wider biscuit products typically consumed by children under 100 calories.
The move comes amid growing pressure on the food industry to support the government’s drive to tackle childhood obesity. Mondelēz claims its move will see “billions of calories” removed from the market.
Popular products such as Cadbury bars, Fudge, Curly Wurly, Chomp, and Barny sponge bears will be brought under 100 calories by the end of 2020, while Cadbury Mini Fingers and Animals will be under 100 calories from next month. The company is aiming to implement the change to its Oreo Mini snack packs and Freddo Face Cakes during 2021.
Louise Stigant, UK Managing Director at Mondelēz International, commented: “We want to play our part in tackling childhood obesity and are focusing on the areas where we can make the greatest impact. Our brands have been around for hundreds of years and play a special role in people’s lives as treats to be enjoyed in moderation. We want to support parents when they choose to give their children a treat and introducing this calorie cap will make it simpler for them to find a treat under 100 calories that children will enjoy.”
Last month, the company launched a reduced sugar version of its Cadbury Dairy Milk brand.
