Manchester-based beer, wine and spirit importer Morgenrot has completed the acquisition of Sussex-based brewer and distributor Wingtip Brewing Company for an undisclosed fee.
The deal will see Morgenrot take full control of Wingtip’s operations, including their distribution hub, warehouse, vehicles and beer brand. Wingtip’s Co-Founders Chris and Simon Tripp, plus the rest of the staff, will continue in their roles.
Carl Plath, Morgenrot Managing Director, said: “Our relationship with Wingtip in recent years has been hugely beneficial so we’re delighted to announce this deal that will further strengthen our sales and distribution in the South. Simon and Chris are amazing people, hugely respected in the trade and the sky is the limit when it comes to the Wingtip beer brand so it’s very exciting to have them firmly as part of the Morgenrot family.”
Wingtip Brewing Company was set up in 2015 to produce premium beers and craft ales. Based in Ashurst, West Sussex, the company has built a significant sales and distribution hub and is renowned for its Captain Pilsner and aviation-themed branding.
The company has been working closely with Morgenrot in the last five years, managing the importer’s direct distribution and supply in London and the wider South East, while growing the Wingtip beer brand.
The Morgenrot collaboration has led to its beer rolling out UK-wide, in addition to exporting into Europe. The beers are already stocked in places such as Harrods and Virgin Club Lounges, as well as bars and hotels like Cahoots, Aviator and The Salt Rooms.
Simon Tripp commented: “It’s been fantastic working with the Morgenrot team over the last few years. They’re a great bunch of people and the relationship has been very positive for both parties.
“In order to take advantage of future opportunities, work more efficiently and spend more time driving growth for the Wingtip beers, the offer from Carl was too good to turn down and we’re all looking forward to this next stage of the Wingtip journey.”
