Müller UK & Ireland has reached an agreement to acquire Biotiful Gut Health, a company that makes kefir drinks and yogurt, along with other natural gut health products.
The financial terms of the deal were not disclosed, but reports suggested Müller was paying around £115m for the British business.
Müller noted that with awareness of the benefits of natural gut health continuing to accelerate, the acquisition would allow it to expand into the growing functional health yogurt and drinks segment.
Founded in 2012, Biotiful’s most recent accounts show its turnover jumped 37% to £32.5m in the year to 31st March 2024, with a pre-tax profit of £2.27m.
Müller noted that the Biotiful Gut Health business would continue to operate as usual, with its founder, Natasha Bowes, taking an advisory role to support the transition. Müller Yogurts & Desserts CEO Richard Williams will join the existing leadership team.
“Biotiful Gut Health is a business we have long admired: it is one of the fastest growing brands in the sector, has great tasting products and a real focus on consumer and innovation,” said Williams.
“This is a business which fits really well within our existing portfolio of brands. We are already growing and optimising our range of health and nutrition products, and Biotiful Gut Health will really help us expand into new growth areas to meet changing consumer needs.
“We’re confident that our investment in Biotiful will enable the brand to further accelerate its growth potential, benefitting both consumers and our retail partners.”
Bowes added: “Since founding the company 13 years ago, through unwavering focus and dedication to best-in-class innovation and product quality, Biotiful has gone from strength to strength and grown into the successful consumer-centric business it is today.
“I am humbly proud of Biotiful’s major positive impact on the entire category so far, in bringing natural health to the forefront of innovation in yogurts. And I’m especially excited about how this can now be amplified and accelerated through the Müller acquisition, with its breadth and depth of resources and ambition to take natural gut health to the next level.”
