Müller Yogurt & Desserts (MYD) has appointed Talar El Asswad as Strategy & Marketing Director.
She joined Müller in January 2023 as Marketing Lead – Treat and Desserts, a role which has contributed to double-digit growth in 2024 for both Müller Corner and the business’ Cadbury chilled products. Previously, she held several Marketing Lead roles at Jacobs Douwe Egberts.
Richard Williams, Chief Executive of Müller Yogurts & Desserts, said: “This is obviously an exciting role, but as we look to continue driving category growth and building further love for our brand, this also comes with significant responsibility.
“Having successfully led our treat and desserts marketing team for almost two years, Talar is not only ready for this new challenge, but she will also bring a wide range of new ideas and perspective to our executive team.”
