International spirits business, Quintessential Brands, has expanded its convenience team with a new senior hire.
Andy Williams is stepping into the newly-created position of Head of Convenience to boost the growth of the company’s brands in the channel. With over 20 years experience in the drinks industry, he has a track record of delivering market share growth through commercial relationships and channel strategy.
Williams has been with Quintessential Brands for nearly two years, originally joining as National Sales Manager for On Trade. He previously worked at AB InBev and Estée Lauder.
James Lousada, CEO of Quintessential Brands, commented: “The convenience sector is a key area of focus for Quintessential Brands. We believe that there is a great deal of growth for our brands and the categories we play in within the channel and so we are delighted to have Andy in this newly-created role.”
Williams added: “We have the brands and the experience to help our retail partners unlock significant growth potential as the channel continues to grow. I hope to bring a new perspective using my years of experience to further establish Quintessential Brands as the indispensable spirits partner of choice to our convenience customers.”
Quintessential Brands highlighted that it is already seeing a significant rate of growth within the RTD category and expects this to continue in the run-up to the festive season as more people come together and celebrate in larger groups.
