A new paper bottle has arrived in the UK with claims that it could revolutionise sustainability in the wine sector.
Packaging company Frugalpac has developed the lightweight bottle, which has several environmental benefits.
The packaging is made from 94% recycled cardboard, with a food-grade liner to hold the liquid inside. This means it has a carbon footprint that is 84% lower than a new glass bottle and a third less than a recycled glass bottle.
Weighing just 83g, it is up to five times lighter than a normal glass bottle, so making it easier and lighter to transport. The Frugal Bottle’s water footprint is also at least four times lower than glass and it can be easily recycled.
The first wine to go on sale in the Frugal Bottle is from Italian vineyard Cantina Goccia. The red wine will be listed by Woodwinters in its Scottish stores and online.
However, Frugalpac said the bottle was already “under active consideration by a number of leading UK supermarket chains and hospitality groups keen to promote sustainable packaging”. It will be available from other retail outlets across the UK, in Denmark, and Holland over the next few weeks.
Frugalpac’s Chief Executive, Malcolm Waugh, said: “We want to deliver great wine and spirits in innovative packaging whilst helping our customers and consumers reduce their impact on the environment.
“The Frugal Bottle offers a major point of difference for the global wine and spirits sector through stand out design and positive sustainable benefits.
“We have had fantastic feedback from people who have trialled the Frugal Bottle – as well as the superior environmental benefits, it looks and feels like no other bottle you have ever seen.”
