Manchester-based product intelligence firm Vypr has announced the launch of Vypr Predict, a “next-generation self-serve research platform designed with AI to help global consumer brands, retailers and manufacturers make faster, smarter product decisions”.
The new platform is said to give businesses access to rapid consumer insight, enhanced testing tools and AI-powered analysis, underpinned by behavioural science and Vypr’s data quality and support. This will mean firms can easily test products, pricing and campaigns and see results and recommendations within hours.
Vypr Predict has gone live in the UK, Australia, and European markets and is in the process of launching in the US.
The new platform launch comes as Vypr continues its growth trajectory in UK and international markets, supported by a further £5m investment announced in April. Its customers include Asda, Marks & Spencer, Red Bull, and Starbucks.
Commenting on the launch, Chris Williams, Vypr CEO, said: “One of the most significant aspects of the investment we secured earlier this year was to support platform development. The release of Vypr Predict keeps us at the forefront of the industry, helping our customers accelerate speed-to-market, optimise propositions, and reduce costly missteps.
“Our approach to consumer research differs as we rely on an agile, iterative testing methodology underpinned by behavioural science, that’s designed to uncover how people think and behave. This means research results are more reliable and help accelerate the move from insight to action – we call this product intelligence.”
