NielsenIQ (NIQ) has announced that it has integrated consumer panel and retail measurement data into its Discover platform, a move it claims will help brands and retailers “differentiate and win in a competitive environment”.
The Discover platform leverages a new cloud-based architecture and aggregation engine to provide faster data accessibility and user flexibility. It is now available to the company’s Consumer Panel clients for the first time.
NIQ noted that the Discover platform for Consumer Panel will “transform the consumer insights landscape”. With its advanced analytical models and always-on capabilities, the company stated that it was leading the way in delivering actionable insights. Clients can now enjoy a modern and intuitive interface that enhances their interaction with the platform, opening up “endless possibilities” to analyse consumer behaviours to drive growth.
Karl Brady, UK Consumer Panel Market Leader at NIQ, commented: “With the number of NIQ households doubling to 30,000 across the UK, the NIQ Household Panel provides UK clients with the strongest coverage values compared to conventional household panels.
“This new development to our NIQ Discover platform is another milestone in our goal to deliver clients the Full View when it comes to market intelligence. By integrating our consumer panel and retail panel data with NIQ Discover, we are continuing to provide our clients with a more comprehensive view of the market, which in turn will allow them to be one step ahead of their competitors at every stage.”
Key benefits of the NIQ Discover platform for Consumer Panel include:
- Elevated user experience: On-demand insights unlocked through an intuitive and powerful visualisation experience, side-by-side with retail measurement data, enabling seamless, guided flows that cross complementary data sets.
- Flexibility: Clients can build their own analyses and get results on-the-fly, opening a world of possibilities across different dimensions of people groups, facts, products, retailers, geographies, periods and demographics.
- On-demand Data: Access to advanced analytical models elevates the data analysis experience seamlessly within seconds. Clients can access key performance indicators like penetration in addition to more sophisticated analytical models like Super Shifting, Key Item Ranking, Assortment Optimiser and Portfolio Trial and Repeat.
- Gen AI-driven insights through NIQ Ask Arthur: Consumer panel on NIQ Discover enables users to leverage NIQ Ask Arthur, a groundbreaking Gen AI-driven tool, to aid in global search, streamline data analysis and facilitate informed decision-making.
