Consumer insight company NIQ has completed the doubling of its UK Homescan sample for its Consumer Panel Service (CPS), with the number of households increasing from 15,000 to 30,000.
NIQ’s Consumer Panel Services (CPS) track, diagnose, and analyse consumer shopping behaviour. This ranges from understanding how brands, retailers and categories perform to identifying the key drivers behind that performance. It also unpicks shopper behaviour to understand the impact that the millions of different shopping decisions have on brands and retailers.
The company stated that its Homescan service is designed to offer the most “complete and validated measurement of purchasing behaviour across the FMCG landscape,” helping suppliers and retailers “find and win the shoppers they need to grow”.
The Homescan panel expansion is now live in the UK market, with similar sample expansions going live in France, Italy, Spain and Germany from the first quarter of next year.
Karl Brady, Consumer Panel Market Leader at NIQ, said: “In our latest Homescan data, we see ongoing fragmentation in shopping habits, including where and how we shop, what we buy and why we buy. Our latest data shows UK households shopping for groceries almost five times a week, and over 12 weeks visiting an average of eight different grocery retail stores, and shopping across as many as over 70 different categories – this shows the scale of the many ongoing challenges that our retail and manufacturer clients are constantly navigating.
“With this in mind, the importance of finding and winning shoppers to drive growth has never been greater – and doing this with the confidence of precision to tackle these challenges. At NIQ we are continuing to invest significantly in our retail and consumer proposition, and this latest upgrade to CPS helps ensure we continue to offer the strongest and most validated and reliable insights for our clients in the market.”
NAM Implications:
- Given the changes in shopping behaviour, significantly increasing panel size should reassure suppliers and retailers that might overreact to the appeals of Retail Media.
- The key is that stakeholders will be better informed moving forward…
