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Noble Foods Snaps Up Egg Rival

Noble Foods, the owner of egg brands such as the Happy Egg Co and Big & Fresh, has acquired JustEgg Chilled Foods Ltd, a manufacturer of hard boiled eggs, egg mayonnaise and poached eggs.

Financial details of the deal were revealed, but Noble Foods stated that the acquisition was a natural fit and supports its long-term strategy to grow and diversify.

Duncan Everett, CEO of Noble Foods, said: “We feel honoured to be taking forward the Just Egg legacy. The business Pankaj and his team have built is one we deeply respect, and we’re committed to preserving the quality, service and care their customers value so highly.”

Pankaj Pancholi, Founder of Just Egg, added: “This business has been my life’s work, and I’m incredibly proud of what our team has achieved. As I step back, I do so with confidence knowing Just Egg is joining Noble Foods – a company that shares our values and passion for quality. I know the business is in capable hands for the future.”