Nomad Foods, Europe’s largest frozen food company, has appointed Havas as its pan-European strategic and creative agency following a competitive pitch.
The €75m account spans all Nomad Food brands, including Birds Eye, Findus, iglo, Goodfella’s, Aunt Bessie’s and more, in its six marketing clusters: the Adriatics; DACH; France, Belgium and The Netherlands; the Nordics; Southern Europe; and the UK & Ireland.
It will be led by Havas London, with support from other Havas Creative Network agencies in local markets.
Steve Challouma, CMO at Nomad Foods, said: “We’re delighted to appoint Havas as our pan-European creative partner following a thorough and highly competitive pitch process. In every meeting and every market, they demonstrated a compelling, long-term vision for the evolution of Nomad Foods’ brand platforms and communications, and the strategic and creative excellence to realise it.
“Our ambition is for brand communications to deliver a far bigger contribution to our business in terms of growth – and we’re confident we’ve found the perfect partner with which to achieve it.”
James Fox, CEO at Havas London, added: “The opportunity to work with a portfolio of such iconic, everyday brands doesn’t come around very often. The strength of this pitch list is testament to that. So, to say we’re thrilled Nomad Foods has chosen Havas as its pan-European partner is an understatement. In this moment, the only things greater than our excitement are the ambition we share with our new partners and the anticipation to get cracking.”
Nomad Foods recently returned to volume growth as advertising and promotions helped it win back consumers after a prolonged period of hefty price rises.
NAM Implications:
- i.e. Havas will be expected to hit the ground running.
- As the man says: “The opportunity to work with a portfolio of such iconic, everyday brands doesn’t come around very often.”
- i.e. Watch this space…
