Amid increasing scrutiny of food ingredients and how healthy products are for consumers, Nomad Foods, the frozen food company that owns brands such as Birds Eye and Findus, has announced a new commitment to enhanced annual healthy sales disclosure, following its long-term calls for mandatory health reporting across the industry.
Nomad Foods has voluntarily disclosed the proportion of its sales from healthy products since 2017 using the UK Government Nutrient Profiling Model as the benchmark. The firm stated that this has driven innovation and nutritional reformulation, delivering improvements in the proportion of sales from healthy products annually.
The company participated in the 2023/2024 Access to Nutrition initiative (ATNi) project to move towards sector alignment on the use of nutrient profile models, and is now adopting all key recommended nutrient profile models for future disclosure. This transformed approach to reporting represents a ‘best-in-class’ standard for disclosure and is claimed to mark a significant step forward in encouraging sector-wide alignment on nutrition standards.
As part of the commitment, Nomad Foods is sharing information related to its annual disclosure of branded volume sales through the lens of the four internationally recognised nutrient profiling models recommended by ATNi and the George Institute for Global Health: Health Star Rating, UK Government Nutrient Profiling Model, Nutri-Score and WHO Europe Nutrient Profiling Model. Nomad Foods will commence disclosure in 2026, with transparent methodology and disclosure at a total business, regional and country level.
Lauren Woodley, Nomad Foods’ Head of Nutrition and Sensory Science, commented: “At Nomad Foods, we are led by robust nutrition science. We are proud to be leaders in health and nutrition, and we are on a journey to transform our strategy and future-proof this leadership. The food industry is relied upon to feed and nourish consumers, and therefore, sector alignment on definitions of health and standards in disclosure will help to build trust in the industry as well as stimulate healthy innovation and nutritional reformulation. We call on other food industry businesses to adopt the ATNi-recommended Nutrient Profiling Models and approach to disclosure.”
Mark Wijne, Research Director at ATNi, added: “We welcome Nomad Foods’ commitment to report on the healthiness of their products using independent internationally recognised Nutrient Profiling Models. This is a major step to uphold portfolio healthiness and to support policymakers, investors and consumers to make like-for-like comparisons and contribute to healthier choices and food environments for all.”
