The world of consumer packaged goods (CPG) has undergone drastic changes in recent years. From the rise of functional drinks to consumer demands for healthier options, companies are striving to stay ahead by rethinking their innovation strategies.
One standout move is PepsiCo’s 2025 acquisition of the Poppi brand for an impressive $2bn. And while they undoubtedly explored the development of a similar offering, they bypassed the innovation process and acquired Poppi.
Read the full article on the Mintel website
