Pladis, the London-headquartered company behind the McVitie’s, GODIVA and Ülker brands, has launched a new Accelerator Programme to nurture early-stage companies within the UK and internationally.
The firm stated that the programme will support start-ups in food tech, health and sustainability in response to key consumer trends, including the ageing global population and the demand for sustainable food sourcing.
Pladis will use its industry experience to support start-ups with tailored mentorship from its senior team. Advice will be given on expansion, product design and branding, as well as commercialising ideas.
Start-ups will also be given the opportunity to pilot projects or co-develop solutions with Pladis, providing real-world market exposure. The company stated that it was hoping to unearth solutions that would have a transformative impact on the industry.
The open call for applications closes on 31st May, with final selections made by 30 June.
“We are excited to launch the Accelerator Programme as part of our continued to driving transformative change within food tech, health and sustainability,” said Jennifer Moss, Chief Research & Development Officer, Pladis.
“We are a young company ourselves and our leadership team has experience in scaling a global business and bringing to market innovative products. The people running this programme were the people who were integral in making our business what it is today. We want to share the insights we’ve learned to collaborate directly with visionary startups, powering the next era of breakthrough ideas.”
