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Party Is Over For Champagne As Sales Drop After Two Record Years

Champagne sales and exports are expected to fall this year, pressured by inflation and a return to a more normal rhythm after record sales in the past two years due to the lifting of pandemic-related curbs.

Read the full article on the Reuters website

NAM Implications:
  • The issue is whether the champagne appetite is unchanged.
  • Merely that inflation is curbing the ability to buy.
  • (apart from quality always finding a market)
  • Watch for next season’s early results…