PepsiCo’s boss has underlined the importance of having strong brands as prices continue to rise, as he committed to improving how the company measures return on investment for marketing.
Chairman and CEO Ramon Laguarta described marketing as an “important element” in the company’s overall growth strategy, as it means consumers continue to see value in its brands despite the fact prices are increasing.
Read the full article on the Marketing Week website
NAM Implications:
- PepsiCo patently making A&M work better in driving brand appreciation for its consumers…
- ‘accelerating growth by elevating consumer centricity, innovation, brand and marketing capabilities’
- But the key is their determination to measure A&M ROI more effectively…
- A pointer for all that are seeking on-shelf price increases…
- …and a fair share place in the new norm.
