P&G’s Beauty unit has acquired Mielle Organics, a hair care brand popular with Black women.
Founded by wife-and-husband duo Monique and Melvin Rodriguez in 2014, Mielle Organics has become a leading brand for people with textured hair, built around innovation and products with natural ingredients.
Mielle will continue to be led by its founders and will operate as an independent subsidiary of P&G Beauty.
“From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the hair care and beauty businesses,” said CEO Monique Rodriguez.
“This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves.”
Lela Coffey, VP of P&G’s multicultural hair care business, added: “Monique, Melvin and their entire team have done an incredible job building Mielle Organics into a leading hair care brand beloved by millions of Black women, and we’re excited to help them continue their success.
“P&G Beauty’s role will be to support the Mielle Organics team with what they need to achieve their vision – including increased access in Black and Brown communities and investing in research and innovation – while enabling the core tenets of their success to continue as they are today.”
