Procter & Gamble has announced that its Ariel, Lenor and other fabric care brands across Europe will aim to reduce plastics use in their packaging by 30% by 2025.
The move is part of the group’s goal to reduce the use of virgin plastics in its packaging by 50% by 2030.
The planned plastics reductions from its fabric care brands in Europe is expected to add up to more than 15,000 tons per year by 2025 vs 2018. In the UK, these reductions translate to a saving of 4,300 tons of plastic per year by 2025, representing a reduction of 45% v 2018. This is enough to make a line of detergent bottles from London to Beijing and back again.
Marcus Gover, Waste and Resources Action Programme (WRAP) CEO, said: “We’re delighted to see P&G make further commitments to tackling plastic packaging waste. Through ‘The UK Plastics Pact’, of which P&G is a founding member, we are working together with business, governments and citizens to transform the way we make, use and dispose of plastic – keeping it in the economy and out of the environment.”
Virginie Helias, Chief Sustainability Officer at P&G, added: “Our Ariel and Lenor brands are pioneering packaging reduction practices that will be critical to P&G achieving our commitment to reduce virgin plastics in packaging by 50% by 2030. This is one of many examples of P&G’s leadership brands innovating to inspire and enable responsible consumption”.
