Procter & Gamble’s chief brand officer Marc Pritchard is urging marketers to “reset” the creative bar across insight, inclusion and impact to drive market growth for their brands.
“That’s the next reset – creativity that grows markets,” he said, speaking at the Cannes Lions International Festival of Creativity. “It’s the creative ambition we’re setting for our brands [at P&G].”
Read the full article on the Marketing Week website
