Pladis, the company behind brands including McVitie’s, Jacob’s, Carr’s and Flipz, has appointed Geoff Painter as its Chief Insights Officer, with immediate effect.
Painter’s background spans more than two decades in PepsiCo’s food and beverages businesses, where he most recently led Insights & Analytics for Asia Pacific and supported the company’s rapid growth in the region.
His previous assignments include posts with responsibility for China, India, Asia Pacific, Australasia, and the UK and Ireland, alongside serving as a member of PepsiCo’s Global Insights Leadership Team.
The company stated that in his new role, Painter will lead pladis’ focus on growth. He will be accountable for “leveraging the talent, skills and technology needed to pinpoint growth opportunities and turn insights into market leading initiatives”.
Chief Executive Officer Salman Amin commented: “Geoff is a respected and proven, results-driven executive with 25 years of global consumer products experience across insights and analytics, strategic planning, innovation and brand building.
“He brings a rare combination of functional and commercial expertise honed through diverse international market and cultural exposure, including in both developed and emerging markets. His expertise will strengthen pladis’ growth capabilities, bringing industry trends and the voice of the consumer to the forefront of our work.”
Painter added: “I am thrilled to be joining pladis as we move into a new decade with a strong and diverse portfolio of best loved brands. It is more important than ever to recognise that everything starts with the consumer and to place this understanding at the heart of everything we do. I look forward to joining the team and contributing to continued success at pladis.”
