Pladis, the owner of brands including McVitie’s and Jacob’s, has announced that Asli Özen Turhan will be stepping into the role of Chief Marketing Officer UK&I, following Caroline Hipperson’s appointment as VP of Business Development for its global organisation.
Turhan will take over the CMO role in the UK & Ireland from 21 February 2022 having held the same position for pladis’ Turkey region. The group highlighted that she has extensive experience in various snacking categories, and over the last 18 years has played a key role working for the company’s masterbrand, Ülker, where she “transformed” the marketing organisation.
In her new position, Hipperson will report directly to the company’s CEO Salman Amin, tasked with driving new portfolio opportunities globally. She joined pladis in April 2020 and led the marketing agenda during the pandemic, orchestrating a number of new partnerships including McVitie’s role as lead sponsor of ITV’s Britain’s Got Talent.
Pladis UK Managing Director David Murray commented: “I would like to take this opportunity to thank Caroline for her outstanding contribution to the UK&I team. She leaves a strong legacy behind her, having led the repositioning of several major UK household brands and a step-changed innovation agenda. We wish her all the best, and look forward to working with her in her new role.
“We’re really pleased to welcome Asli to the UK&I team. A proven leader with a wealth of experience in portfolio development, innovation and brand building. she was instrumental in repositioning the Ülker Masterbrand as CMO for Turkey. She will be a valuable addition as we look to grow our heritage brands and further strengthen our marketing capabilities.”
