Pladis, the owner of the McVitie’s brand, has relaunched its ‘Better Biscuits’ category management online platform.
The information hub, which provides ranging and merchandising advice, has been refreshed with new advice to help retailers in the UK maximise their biscuits category sales during 2021 and beyond.
With a goal to help retailers add £21m to biscuit sales in the channel annually, Pladis’ newly launched platform outlines five key steps for retailers to consider when thinking about their biscuit fixture. These steps are focused on how independent retailers can encourage biscuit-buying households to add just one more packet of biscuits to their annual shop.
Pladis’ Five Steps to Better Biscuits:
- Stock the Bestsellers
- Make Biscuits Easy to Shop
- Drive Excitement through New News
- Make Biscuits Impossible to Miss
- Cater to New Events and Occasions
“While biscuits are purchased by nearly all UK households, they aren’t included in as many shopping baskets as some other snacking categories,” said Laura Molyneux, Category Controller: Channels at pladis UK&I. “This means the average independent retailer could be selling over £450 worth of extra biscuits annually – which would add £21m to the channel.
“This is exactly why we have decided to relaunch our Better Biscuits platform and use it to highlight our Five Steps to Better Biscuits. We know retailers up and down the country look to our Better Biscuits platform to help them make the best possible ranging decisions for their stores. But, as the past year and a half has proved, it’s crucial that store owners continue to take time to understand the needs of their customers and adapt ranges accordingly – which is something they’ve done particularly well during the pandemic. This has contributed towards 10.2% more shoppers now choosing to buy from convenience stores.
“Our updated Better Biscuits platform will make implementing our biscuits category management advice as simple as possible for independent retailers, enabling them to benefit from increased biscuit sales.”
The new platform also allows convenience retailers to access the category bestsellers, recommended planograms, latest news, and competitions.
