Pladis, the owner of brands including McVitie’s and Jacob’s, has announced that it is strengthening the leadership team for its UK & Ireland business with the appointment of two new, channel-specific sales leadership roles.
Trevor Callander has assumed the role of Vice President Grocery (UK&I), while Florence Brain has joined the company as Impulse Director (UK&I) focusing on the convenience and impulse channels.
With experience including more than 20 years with General Mills, Callander was most recently Sales, Marketing and Innovation Director for Northern Europe at packaging firm DS Smith. In this new role at Pladis, he will focus on “driving sustained category growth” as well as steering its response to the current challenges faced by the grocery sector, such as surging inflation and regulatory change.
Meanwhile, Brain has joined Pladis from Britvic, where she was Director of Category, Shopper and Trade Engagement across the Grocery, Convenience, Foodservice and Hospitality channels. She will lead the company’s impulse commercial team to drive for strategic partnerships with customers and “unlock new opportunities for Pladis’ portfolio of well-known brands”.
Managing Director of Pladis UK&I, David Murray, commented: “We’re delighted to welcome Trevor and Florence to the leadership team. Joining us at a time when our industry is facing significant headwinds, both bring with them unparalleled understanding of our sector which will help us navigate and exploit opportunities for growth, amid the evolving retail landscape.”
