Philip Morris Limited (PML), the affiliate of Philip Morris International (PMI) in the UK and Ireland, has appointed Paul Dufourne as its Commercial Operations Director.
Initially joining PML almost three years ago, he previously served as PMI’s Global Head Future Portfolio, Partnership & Strategy eVapor.
In his new role, Dufourne will be tasked with accelerating PML’s growth in the UK, working with teams and trade partners to “strengthen market presence and deliver against ambitious goals”. The group noted that his leadership will be key in “shaping commercial priorities, driving executional excellence, and unlocking new opportunities in a fast-evolving landscape”.
Dufourne takes over the role from John Rennie, who is moving to a new role within PMI.
“This is an exciting moment for PML as we continue to accelerate our smoke-free ambitions in the UK,” said Dufourne.
“In my new role as Commercial Operations Director, I will be leading the charge to strengthen our commercial performance and deepen our partnerships with trade customers.
“Philip Morris is already delivering a portfolio of innovative, high-quality smoke-free products that meet the needs of adult consumers, and I look forward to building on this momentum with even more category-leading solutions in the months ahead.”
