Private label FMCG is growing again and taking territory from big brands. But this wasn’t always the case. So, how is the category winning the battle for consumer attention?
Read the full article on the Food Navigator website
NAM Implications:
- The key issue for brands has to be:
- Having tried own-label equivalents…
- …former brand loyals have found the switch to be less of a compromise than expected.
- They become more conscious of the size of brand premium…
- …thereby begging the question:
- How to win them back to brands?
- And at what cost?
