The UK’s largest consumer-voted award, Product of the Year, is back with a brand refresh and new categories as entries open for 2026.
Last year, the award that has long championed FMCG innovation saw the launch of categories in new verticals, including Financial Services and Garden Lifestyle. Stand-out winners ranged from Lurpak Plant-Based, Air Wick Essential Mist and Winalot Friday Suppers, to category-first innovation (The British Crisp Co. bringing kerbside recyclable crisp packets), skincare champs (NIVEA Serum-Infused Micellar Water Skin Glow), and DIY-stars (3M Command X-Large Picture Hanging Strips).
Product of the Year is now calling for brands and products across an ever-expanding list of verticals with innovations that deserve recognition. It remains the largest survey of product innovation as decided by 8,000 UK consumers.
Over the past two decades, Product of the Year has championed thousands of innovative products that have become staples in UK homes. Mattresses in a box, the upside-down Heinz ketchup bottle, Weetabix On The Go Breakfast Drink and tubeless Kitchen and toilet rolls are just a few examples, among hundreds, that have won awards.
The iconic red logo, which has recently undergone a modern refresh to align with the global awards programme, has strong shopper recognition (81%) and is commonly regarded as a seal of approval (voted by consumers for consumers). While not departing too far from the original logo, the new design puts Product of the Year in ‘sharper focus’ as it continues on its mission to champion innovation and build credibility and trust between consumers and brands.
“We are excited to reveal our refreshed look as we look ahead to the next chapter,” said Helga Slater, MD, Product of the Year.
“With this, we’re calling new brands and products to take note of the marketing might of one of the UK FMCG’s most recognised logos… which could be yours! As ever, innovation – no matter your category – continues to be of utmost importance and we look forward to scouring the nation for the trailblazers and stars of tomorrow. And as we face industry hurdles, including regulation like that of HFSS, recognising innovation has become more important than ever, and we will continue to stand for it.”
