The winners of the annual Product of the Year Awards have been announced, showcasing the most innovative new grocery and other consumer goods products as chosen by 8,000 UK consumers.
Every year, the survey reveals the key trends that inspire shoppers, with winners ranging from major brands to smaller independents.
Now in its 20th year, brands that win an award can feature the iconic red Product of the Year logo on their products and marketing.
“It’s fitting that in our 20th year, we’ve had some of our most exciting innovations yet,” said Helga Slater, MD of Product of the Year.
“This year, there’s been an incredible mix of new product development, creativity and ingenuity, that’s been truly impressive. We’re very excited to reveal the ‘best in show’, which has been selected by over 8,000 consumers! Product of the Year is a celebration of what we consider to be the heroes of our everyday – the products that make a difference to our lives.”
2024 Product of the Year winners across 43 categories:
- Alcohol, Strongbow Tropical Cider, Heineken
- Bed, Emma Ottoman Bed, Emma Sleep GmbH
- Bedding, Simba Hybrid Pillow, Simba Sleep
- Biscuits, McVitie’s White Chocolate Digestives, pladis
- Carpet Cleaner, Vanish Oxi Action Carpet Stain Remover Serum, Reckitt
- Cat Food, Whiskas Pouch Reset, Mars Petcare Europe
- Cereal, Coco Pops Chocos, Kellanova
- Chewing Gum, Mentos Pure Fresh Gum Paperboard Bottle, Perfetti Van Melle
- Convenience Food, Ben’s Original One Pan Creations range, Mars Food UK Limited
- Cough & Immune Support, Zarbee’s Natural Cough and Immune Support Range, Kenvue
- DIY & Home, 3M CLAW™ Plasterboard Picture Hangers, 3M
- Dog Food, Butcher’s Nourishing Food for Dogs Healthy Heart Tins, Butcher’s Pet Care
- Eco, Andrex Summer Fresh Washlets, Kimberly-Clark
- Filled Pasta, La Famiglia Rana Prawn, Burrata & Lemon Zest Mezzelune, Giovanni Rana UK
- Formula Milk, Cow & Gate Follow-on Milk Value Pack, Danone UK & Ireland
- General Household, Plenty Flexisheets Tubeless, Essity
- Haircare, Clairol Nice’n Easy with new Revitashine Treatment, Wella Company UK
- Health & Beauty, Hyaluron Moisture Plus Lip Balm, Beiersdorf UK Ltd
- Heated Tobacco, Ploom X Advanced, Japan Tobacco International
- Home Security, Ring Battery Video Doorbell Plus, Ring
- Household Fragrance, Air Wick x Stacey Solomon – Morning Meadow Range, Reckitt
- Iced Coffee, Starbucks Chilled Classics Skinny Multiserve, Arla Foods
- Incontinence, Always Discreet Boutique Pants, Procter & Gamble
- Laundry Additives, Comfort Concentrated Fabric Conditioner Range, Unilever
- Laundry Detergent, Surf Peony & Rose Concentrated Liquid Laundry Detergent, Unilever
- 2 in 1 Mattress, Slumberland Flip 2 in 1 Mattress, Bensons for Beds
- Mattress, Emma NextGen Premium Mattress, Emma Sleep GmbH
- Men’s Grooming, Gillette Labs Neon Night Razor, Procter & Gamble
- Men’s Intimacy, Gillette Intimate Trimmer i3, Procter & Gamble
- Multi Surface Cleaning, Dettol Protect 24 Spray and Wipes, Reckitt
- Pasta Sauce, Dolmio Intensify Pasta Sauce Range, Mars Food & Nutrition UK
- Period Care, Bodyform Cour-V Ultra Towels, Essity
- Plant Based Milk, Oddlygood Barista Vanilla Flavour Oat Drink 1L, Oddlygood Global Ltd
- Plant Based Food, Heinz Beanz Bowlz, Kraft Heinz
- Sauce & Seasoning, Bisto Roast Seasoning, Premier Foods
- Skincare, Boots Vitamin C Pro Brightening Booster Serum, Boots
- Suncare, Soltan Once Age Defence Facial suncare with Hyaluronic Acid SPF 50, Boots
- Sweet Treats, Cadbury Crunchie Celebration Cake, Premier Foods
- Sweets, Fruit-tella Curiosities, Perfetti Van Melle
- Toilet Care, Domestos Power Foam, Unilever
- Toilet Tissue, Little Duck Supreme 3 Ply Quilted Toilet Tissue, Task Consumer Products Ltd
- Wine, Joy Wine Range, Concha Y Toro UK Ltd
- Yoghurt, Actimel Plus, Danone UK & Ireland
