PROVEN, the personalized skincare brand, has announced its launch into the UK and the European Union. The brand is currently available only in the US and Canada.
PROVEN said its decision was prompted by the global demand for personalized skincare solutions. It added that the expansion follows “a period of extraordinary growth for the company”.
PROVEN creates simple, personalized, and clinically proven skincare products at scale using a proprietary Skin Genome Project — which it claims is the largest beauty database on earth. The company currently offers five products personalised to customers’ unique needs.
Prior to the expansion, the company said it gathered extensive environmental data about the region and executed a major tech build to incorporate it into Proven’s existing AI.
Ming Zhao, Co-founder and Chief Executive, noted: “I am incredibly proud to bring Proven’s personalised, data and AI-backed products to the people of the European Union and the United Kingdom. Too many consumers still rely on one-size-fits-all skincare products that do not take into account their unique concerns and needs. Proven provides personalised, adaptive, effective skincare solutions that take into account a person’s skin, life, and environment.”
