Purity Soft Drinks, the owner of the Juice Burst and Firefly brands, has appointed Jonathan Duffin as its new Chief Executive.
He has replaced Sarah Baldwin, who left the business last month to take on the role of Managing Director at Kingsland Drinks.
Duffin has extensive experience in consumer goods, gained at United Biscuits and Jordans Cereals in the early part of his career and then at Ocean Spray and Bahlsen Group more recently. He is described as a “strong, commercial leader with a proven ability to grow and develop brand-based businesses”.
Rooney Anand, Chair of Purity, commented: His leadership experience, together with proven ability to build brands and businesses, make him an excellent appointment for Purity and I look forward to working with him to steer the business forward.”
Duffin added: “I am excited to be joining Purity Soft Drinks and am looking forward to working with the team and developing its brands to take Purity forward to the next level”.
