Reckitt Benckiser (RB) has linked up with the Founders Factory to launch a new joint venture aimed at discovering and developing startups that could transform the lives of consumers through new technology and innovation.
RB joins the Founders Family as its eighth corporate partner and will invest in a number of fast-growing start-ups sourced through Founders Factory’s global network. The Founders Factory Hygiene and Home JV is expected to give RB access to developing technologies, disruptive business models and entrepreneurial thinking to help them unlock new product innovation.
Startups selected for Founders Factory Hygiene and Home will have access to RB’s market insights into products designed to protect and enhance the lives of consumers.
Rob De Groot, President, RB Hygiene Home, said: “RB is passionate about creating a cleaner world and offering consumers superior solutions to enhance their lives. Innovation and entrepreneurship are in our DNA and we’re excited to work with disruptive startups and talented entrepreneurs who can bring disruptive thinking to our business and help us serve consumers in exciting new ways.
“We look forward to using our scale, sharing our expertise in homecare and hygiene and collaborating with this exceptional talent pool to bring the next generation of technology driven solutions to our consumers.”
Founders Factory is at the forefront of the European tech industry and is focused on launching and growing startups across a range of sectors.
Henry Lane Fox, Co-Founder and Executive Chairman of Founders Factory. Said: “We are very excited to partner with RB to help the most ambitious entrepreneurs build and scale new startups within the hygiene and home sector. Our 70 strong team of digital operators together with the experts at RB, will provide unparalleled opportunities for entrepreneurs exploring new technologies that create cleaner and safer home environments.”
