Retail media is the fastest-growing media channel globally and shows no signs of slowing down soon. To unlock maximum value from this evolving opportunity, brands and retailers must navigate a new relationship dynamic, where the traditional supplier-client roles reverse.
On 15th October, Dean Harris, Head of Co-op’s Media Network, will take the stage at IGD’s Live and Connected Evolving Commercial Relationships event to share Co-op’s experience of collaborating in this new combined world of commerce and media.
Drawing on his 15 years of experience in advertising, loyalty, trade planning, and customer strategy, Dean will dive into topics such as who buys lunch, why driving sales in rival retailers is a good thing, and how taking the Dragon out of Dragon’s Den benefits everyone.
Don’t miss this opportunity to gain practical insights and actionable strategies that will help you leverage retail media networks to drive growth and innovation.
Attend IGD’s Live and Connected Evolving Commercial Relationships event to explore these topics and more.
